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Award Winning. Forward Thinking. Real Estate Professional.


Welcome and thank you for visiting. I look forward to learning about your real estate needs. I have a passion for helping others and combined with my love of real estate – it makes this a natural fit! I love what I do! Having represented hundreds of buyers and sellers, I look forward to the opportunity to put my experience to work for you.
John Rice

What’s next? Let’s connect so we can work
together on your real estate needs:
Click here to learn more about John’s
background and experience:
Learn more about our exclusive
approach to real estate:

A few words from our clients:
We have worked with John multiple times now, both buying and selling homes. We 100% recommend him and he’ll always be our go-to realtor for any future real estate needs. John is experienced in the industry and well-known and respected. He is extremely professional and knowledgeable, on top of being an all-around nice guy. He is responsive and answered all of our questions along the way. We asked John for several referrals for other services (lender, cleaner, etc.) and we were very happy with all his suggestions. John is honest and will listen to your concerns/opinions. He is never pushy, but gives great advice based on his years of experience. We are so thankful for the guidance we received from John to make our recent home buying and selling experience successful and quick! If you need a realtor, call John.
G&E Webb
John Rice is hands down one of the best realtors in the Grand Rapids and surrounding areas. We have utilized him as our realtor on two separate occasions, once over 10 years ago, and again over the last several months to buy/sell. He is incredibly knowledgeable and uses his expertise to help guide you in your choices throughout the realty process. He is professional, kind, has impeccable attention to detail, responsive, and clearly loves what he does. Choose John for your realty needs…he is the best of the best!
Amanda W
We moved to the Grand Rapids area 11 years ago and John was very patient as we found our first home and made the experience absolutely seamless! When we were ready to sell and buy again we knew to reach out to John. As we remembered and appreciated, John is an absolute professional and was and advocate for our best interests at all times during this wild market. We found great value in our new home and he helped us get top dollar for our sale. Grateful to have him on our side though the whole process. You won’t be disappointed!
Lance W
We have worked with John to sell 1 home and buy 2 homes and he is an incredible realtor! He is professional, prompt with communication, honest and patient. We had quite the list for what we were looking for and John was always available to answer questions and get us in to look at a home. His knowledge and connections in the industry made both the buying and selling process go smoothly. We simply cannot recommend John enough!
Chase and Nicole O
We just want you to know how much we appreciated your competent service in listing and selling our home, much loved for the last 26 years. Your quiet confidence and patience were most helpful in getting to "SOLD." Doing so during the pandemic panic, at a time when you were obeying the governor's "stay at home" orders, amazed us. You may look like the mild mannered Clark Kent, but during the pandemic, you performed like Superman! Thank you,
John and Lydia T
We can’t say enough good things about John. He is an awesome realtor! We bought our home with his help and just recently sold it with his help. He is highly knowledgeable about the Grand Rapids area market and his expertise and professionalism has shown through both times we worked with him...John is a wonderful communicator and a genuine person. His sincerity has been evident in his commitment to making the purchase and sale experience as seamless and informed as possible. We consider ourselves incredibly fortunate to have worked with John and strongly recommend him without reservation!
E&T VanBuskirk
It was a wonderful experience working with John. His professionalism, honesty, experience, and knowledge of the Grand Rapids market, helped us in multiple ways. John sold our home in one day, was honest about what we could expect from offers, and was spot on. As we progressed toward finding our new home, again, he was extremely knowledgeable about the neighborhoods, home values, and history of the homes. We are more than happy to say, that he helped us find our dream home within our budget! Anything I needed, he was there through emails, texts, or phone calls. He definitely put in a lot of work for us. Without a doubt, I will ask for his assistance again when the time comes. Thank you John!
T&A Lascari
John helped us sell our house when we moved out of Grand Rapids 3 years ago and recently helped us purchase a new house when we moved back. He is very professional and knowledgeable of the area and market. I would recommend him to anyone looking to buy or sell.
S&K Weber
I honestly can't say enough good things about John. He has helped my family buy two homes and sell one home, and each time he has been knowledgeable, responsive, respectful, and has taken care of everything that we needed. I would recommend John - and only John - to anyone looking for a realtor and I know that he will give them the same service that he gave to me
T&A Osburn
Purchased and sold with John, he is: Professional, an extremely good communicator, precise, and acted on our behalf 24/7. He kept us up to date on listings for purchase and preparation advice for selling our home. He was knowledgeable about neighborhoods. Photography for sale of our house was impressive. We were appreciative of the guidance regarding making offers, inspections, when to list our home, writing contracts, detailed review and presentation of offers on our home and being realistic about our purchase of new home. Great experience, Great Realtor.
J&G Junod
John is an excellent realtor! He was very kind, honest, professional and thorough throughout the entire process. My house sold within 24 hours. I highly recommend John Rice if you are considering selling your home!
Rebecca P
John is a very professional and thoughtful realtor! He has quickly become our family realtor and we have done several transactions with him. As a industry professional he always brings his "A" game whether it's helping me with showings, consulting on potential projects, or the phenomenal value he brings as a listing agent. I strongly recommend John Rice and his team.
Eric and Sarah C
We have worked with John in the past to sell a home and recently to purchase a new home. John is extremely professional, knowledgable and willing to answer any question you have during the buying or selling process. He is a great advocate on your behalf and John has exceeded our expectations both times we've worked with him. I would recommend John to anyone looking to buy or sell a home.
Jenna & Adam D
John has great knowledge of the West Michigan Real Estate market. He is sincere and professional. I would recommend John for all your real estate needs
Mike G
John Rice is the professional realtor you want in your corner when it comes to real estate investing. His experience, extensive contacts, and resources to get you into profitable deals makes him one of the best to work with in the real estate industry. We always use John Rice.
Rob D
."For a first time real estate investor, not only did John spend the time to educate me on the process of investing in real estate, he introduced me to a team of professionals to help me finance and manage the properties. With my busy schedule, I did not want to be hands on, but did want to be satisfied with a great return on my investment. John helped me accomplish all the above."
Matt C
"John is a true professional when it comes to the real estate market. He will work with you and guide you down the right path to home you desire. He works in a very understanding way and only goes at your pace. I would highly recommend john to anyone."
M DeVries
"John really went to work for me. He SOLD my old home in 2 weeks and was patient with me as we looked for a new home. He really seems to understand the market and how to execute the whole deal. I would list with John in a heartbeat. If your considering buying or selling, John will make you very happy."
Jack & Stacey N
The Rice team covered every angle to assure that the sale of our home took place in a timely and efficient manner, making this a pleasant experience.They were easily accessible and able to answer any questions that arose throughout the entire process. It was a great pleasure working with them and we will work with them again.
Justin & Jaime Beckstrom
John is awesome, he takes the time to help you with everything and answer all your questions. He made the process of finding a home enjoyable
Nelson & Christen S
John was a pleasure to work with. We were only in town for a long weekend to find a home and he was extremely accommodating of out tight schedule. We finally found our new home on the last day of our visit. John was very helpful through the entire negotiation process and helped us get our dream house and keep it within our budget.
Nick A, MD
John was very professional and a pleasure to work with. He is very knowledgeable about the real estate business. All of our questions were answered that arose during our buying experience and he kept us well informed of the next steps in the process. I would recommend him to all of my friends and family as the realtor to use for any real estate transaction whether it is buying, selling or even renting a home.
Vera & Jeremy D
I can’t thank you enough for helping me over the last 5 years. I began Grand Rapids with you and ended it with you. Seems fitting!... I will continue to send anyone I know to get the great service I received. I certainly am not your only promoter in Grand Rapids! Best,
Andrew B, M.D.

The real estate market is ever-changing.
Explore a few of our recent posts on the current market: 

Midtown Investment Opportunity: 2 Unit Duplex Turnkey

Midtown: Just steps outside Heritage Hill – this Midtown 2 unit duplex offers a turn-key addition to your portfolio. $21,900 yearly gross rents. Large amounts of onsite storage with 3 stall ”garage” with 3 separate storage units. Washer and dryer onsite. Split utilities. Currently tenants pay: gas, electricity; landlord pays:
Midtown Investment Opportunity: 2 Unit Duplex Turnkey

UPDATE on the market: October 2022 vs 2021 Market Trends

The real estate market continues to be in the headlines and with that comes mixed signals. The most important part of real estate is how your specific area is trending. Most of the news data you see will be about the national real estate trends which often take into account
UPDATE on the market: October 2022 vs 2021 Market Trends

Investment Properties: A growing number of Americans are choosing to make their first real estate purchase an investment property.

The 2022 Consumer Insights Report from Mynd says there’s a portion of millennial and Gen Z buyers who are pursuing homeownership as a way to build their wealth, but it may not be exactly the way previous generations have done it. The study explains how they’re breaking into the market:
Investment Properties: A growing number of Americans are choosing to make their first real estate purchase an investment property.

3 Trends That Are Good News for Today’s Homebuyers

3 Trends That Are Good News for Today’s Homebuyers The market has changed a bit since last year. Here are a few trends to take note of: 1. More Homes To Choose from During the pandemic, housing supply hit a record low at the same time buyer demand skyrocketed. This
3 Trends That Are Good News for Today’s Homebuyers

Perspective Matters When Selling Your House Today

Perspective Matters When Selling Your House Today Does the latest news about the housing market have you questioning your plans to sell your house? If so, perspective is key. Here are some of the ways a trusted real estate professional can explain the shift that’s happening today and why it’s
Perspective Matters When Selling Your House Today

Kentwood Ranch Surrounded by Natural Beauty

3055 Paris Park Dr SE: With Paris Park Nature Reserve located at the end of the quiet, cul-de-sac street featuring mature trees and sidewalks and with the Paul Henry (Kent) Trail System around the corner  this ranch offers an incredible location! Imagine bonfires at your own firepit, grilling on
Kentwood Ranch Surrounded by Natural Beauty

2022 By The Numbers: Where are we at so far in the year?

As we head into fall, we can look back over the last 3 months to get a sense of the market activity for July, August and September. With that data, and the day-to-day current trends we can read the overall market activity; helpful insight for planning! The below link takes
2022 By The Numbers: Where are we at so far in the year?

September 2022 vs 2021

The numbers for September are now in – so how does this year compare to last year? The upward trend for appreciation in overall home price continues. On average the September 2022 is up 8.71% over that of 2021.Average days on market is up 7+ days over that of last
September 2022 vs 2021

The Long-Term Benefit of Homeownership

While it’s true this year has unique challenges for homebuyers, it’s important to factor the long-term benefits of homeownership into your decision. Consider this: if you know people who bought a home 5, 10, or even 30 years ago, you’re probably going to have a hard time finding someone who
The Long-Term Benefit of Homeownership

Home Valuation – Your Property And Today’s Market

Beyond Home Valuation: Check current market values for your home and view profiles of potential buyers. An automated value estimate can give you a rough estimate of the value of your home. This can be a useful starting point. Using a proprietary algorithm, you can see how many people are looking
Home Valuation – Your Property And Today’s Market


What’s next? Let’s connect so we can work together on your real estate needs.