Here’s a trend I’m noticing strongly in today’s market: fewer buyers are touring the home in person. Does this mean less showings? No! Actually it has lead to more showings. Because of the Internet, digital media and the amount of information now available online you can have thousands of showings in just a week, have 100s of people “walk” through your master bedroom room with out you ever having to have made the bed.
This is a trend that has been picking up speed for the last few years and now and , I believe, has reached its tipping point. With the amount of inventory on the market and a million demands on the buyers time (without factoring in the time left looking for a home) the virtual tours and digital media online are key to both the buyer and the seller. Most buyers today won’t even consider viewing a home if there are not some pictures of it online (and more than just the required exterior photo.)
In conjunction with this trend is the higher number of attendees at open houses vs private showings. Buyers see the home online, take the virtual tour and then stop by the open house to decide if they are serious enough about it to take the next step. If not they feel as though they have inconvenienced no one and not felt any pressure from anyone. The flip side to this is of course there are only so many open houses one can do in a day and most open houses happen on Sunday so on order to tour 15 homes it will take a 30-45 days.
Which leads to trend #3: longer market time. Because of the buyers typical buying habits the decision time for the buyer has lengthened and therefore so has the time on the market for most home owners. Your potential future buyer may have toured your home at the first open house but it might take that buyer 45-60 days to realize yours is the one.
To learn more about how Ashley and I assist both the buyer and seller in capitalizing on these trends please contact us!
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